破解新型冠状病毒的工业营销困境——荣格杂志广告

Dear business partners,

尊敬的商业伙伴，

These are no doubt difficult times - yet as has happened on several occasions in the past - it will come to an end sooner than later and business will rebound -and then some due to the pent-up demand.

毫无疑问，这是一段艰难的时期，但正如过去几次发生过的那样，这段时期迟早会结束，商业会复苏，被抑制的需求得以释放。

In the meantime, it is critical that your customers - your potential new buyers know that you are still very much in business - that your company is launching new models, new technology and that your production lines are still in operation. This is the time to show brand strength a strong image to your stake holders not only in China but in your international markets - your overseas customers.

同时，重要的是，你的客户——你潜在的新买家知道你仍然在做生意——你的公司正在推出新型号、新技术，你的生产线仍在运行。现在是向你的利益相关方展示品牌实力的时候，不仅是在中国，而且是在你的国际市场——你的海外客户。

So, what are your communication options? Trade shows? - well for now they have been put on hold in China - and there are travel restrictions that make it very hard to participate in my regions.  Social media? Frankly are we not at the point of "overload" - our social media channels are just overwhelmed with frankly garbage – it’s hard to cut through and find the real facts -- People are "literally tuning out".

那么你会采用什么沟通方式？展会？目前中国暂停举办任何展会，并且还有旅行限制，你没法在这里采用展会这种方式。社交媒体？坦率地说，大家已经信息过载了，我们的社交媒体渠道只是充斥着无用的信息——难以切入并找到真正的事实——你无法引起有效关注。

Potential buyers - engineers, designers, production and purchasing management - as well as senior managers want to read content that they can TRUST, from a respected trusted information source -one that understands their business -their industry and technology.  This is why MAGAZINES - PRINT play an even more important role. Ringier Trade Media has been publishing some of China's most authoritative industrial magazines for over 20 years- the  business communities we serve trust the source- the content and they respond very positively to the companies who advertise their products/technology/services in the pages of the magazine - Your page builds your company image - your brand - it SELLS your company and products.

潜在的买家——工程师、设计师、生产和采购管理人员，以及高级管理人员——都希望从他们真正信赖的来源获取可靠内容，这个信息来源是受人尊敬和可信赖的，并且了解他们的业务、行业和技术。这就是为什么杂志-印刷媒体将发挥更重要的作用。荣格工业传媒出版中国具权威性的一些工业杂志已经超过20年了，深受我们服务的商业群体信任，包括其内容和对广告客户的积极响应。在杂志上宣传产品/技术/服务的公司，你的推广页面建立了你的公司形象-你的品牌，帮助你的公司和产品打开销售。

The magazines generate real leads through our Buyer ACCESS service.

通过我们的ACCESS买家查询服务，杂志带来真正的销售线索。

Post offices in China and worldwide for that matter are considered an essential service - THEY ARE NOT STOPPING - we are in constant contact with the postal authorities and they assure us that delivery will return to normal after February 10. the magazines - your messages will be delivered to your target markets ON TIME. Furthermore - we will be boosting the average distribution of all our titles by at least 10% in the next 3-4 months to compensate for lack of trade shows.

邮递杂志是中国和世界各地邮局的一项重要服务——他们没有停止——我们与邮政当局保持着经常性的联系，他们向我们保证，2月10日之后，邮递将恢复正常。杂志-你的信息会准时送到你的目标客户。此外，我们将在未来的3-4个月内，将所有杂志的平均发行量提高至少10%，以弥补展会的缺失。

And of course, the digital distribution of each title goes to a much wider -yet targeted audience - getting quality content - your company's message - into the hands of decision makers at all levels in a company. Your ad and each issue are fully interactive - linking back to your show rooms or company web site - again generating more leads.

当然，每本杂志的电子版也将会受到更广泛、更多目标受众的关注阅读——将高质量的内容和你公司的信息一道交到公司各级决策者手中。你的广告和每期杂志都是充分互动的——链接回到你的线上展厅或公司网站-再次产生更多的线索。

Your existing clients - new prospects are looking for SOLID REAL INFORMATION - from a TRUSTED SOURCE. They want RE ASSURANCES from their suppliers that your business is running as usual and that you are there for them -not only in China but globally.

您的现有客户与潜在买家正在通过可信的来源，寻找真实可靠的信息。他们希望他们的供应商能够再次保证，你们的业务照常运转，你们不仅在中国，而且在全球都能支持他们。

So let us work with you to ensure that your message cuts through the "noise" and gets direct to the decision makers who matter and who will welcome quality relevant content from a trusted source in a format that strongly presents your company image and products.

因此，让我们与您合作，确保您的信息穿透“噪音”、直达关键决策人，他们需要来自可靠来源的优质、相关内容，并且在媒介形式上能够强烈展示您的公司形象和产品。

PS and of course our range of digital marketing services such as newsletters, webinars, EDM video marketing carry with them the element of trust that comes from a respected source.

当然，我们的数字营销系列服务，如行业电子快讯、网络研讨会、电子直邮、以及视频营销，皆因其来源受人尊敬，因而深受用户信任。

President  总裁

Mike Hay 马国熙

Ringier Trade Media Ltd. 荣格工业传媒